Google Affiliate Network Retires
Yesterday, Google Affiliate Network, commonly referred to as GAN, announced its decision to “…retire…and focus on other products that are driving great results for clients.”
While the news was shocking for some, we can’t say the affiliate community was surprised by the decision. With GAN’s tracking problems in Safari, reports of poor publisher and merchant communication and overall lackluster support from the community, it was time for Google to concentrate efforts on other initiatives.
What does this mean for merchants on GAN?
This largely depends on their overall affiliate marketing strategy. Those on multiple networks will look to migrate their existing GAN publisher base, while those that were exclusively utilizing GAN will look to reach out to new networks to open discussion. Whether you are looking to migrate your existing affiliate program to an existing network of choice or are looking to launch on a new network, we are well versed at handling program migration. Contact us to discuss ways we can make even the most complex migration an easy process for your brand.
What does this mean for publishers on GAN?
Affiliate marketing is an important and valuable piece of a brand’s digital marketing strategy. A majority of merchants will be hard at work crafting their contingency plan and will be in touch shortly to let you know their next steps. Others will flounder if they depended largely on Google to handle the day to day and some may make the decision to close. We hope that publishers heed this change as a warning that our industry is ever-evolving and will work to create their own disaster recovery plan to ensure their business continues to drive revenue. If you are in search of entertainment or travel brands to boost your current site content, please reach out. We’re happy to assist you with fast application approvals and anything else you may need to get started.
Looking for advice and support as a merchant or publisher? Contact Kim Salvino on 443-252-7417 or email@example.com or Matt Midthun on 763-688-4737 or firstname.lastname@example.org. We’re happy to help.
Popcornopolis, Webkinz, and Truffles… A few of the things that made our booth feel special this year at Affiliate Summit West. Big Thanks to Frank D. over at Simplelogos.com for making all our brand materials and booth look so smashing during Affiliate Summit West.
Just in time for Affiliate Summit West 2012. The nineteenth Affiliate Summit conference. And largest in the world. Right here in our home town of Las Vegas. Chateau 20's new website redesign Chateau20.com launched just hours ago!
The anticipation is heavy. Sunday, marketers from around the world will attend this Summit, founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers, the Chateau 20 team will be there.
We are the agency with all of the tools. And unlike any, our resources, expertise and knowledge in the ever changing world of performance marketing... We can help you learn and grow or leave it to us and we'll just help you grow.