Google Affiliate Network Retires
Yesterday, Google Affiliate Network, commonly referred to as GAN, announced its decision to “…retire…and focus on other products that are driving great results for clients.”
While the news was shocking for some, we can’t say the affiliate community was surprised by the decision. With GAN’s tracking problems in Safari, reports of poor publisher and merchant communication and overall lackluster support from the community, it was time for Google to concentrate efforts on other initiatives.
What does this mean for merchants on GAN?
This largely depends on their overall affiliate marketing strategy. Those on multiple networks will look to migrate their existing GAN publisher base, while those that were exclusively utilizing GAN will look to reach out to new networks to open discussion. Whether you are looking to migrate your existing affiliate program to an existing network of choice or are looking to launch on a new network, we are well versed at handling program migration. Contact us to discuss ways we can make even the most complex migration an easy process for your brand.
What does this mean for publishers on GAN?
Affiliate marketing is an important and valuable piece of a brand’s digital marketing strategy. A majority of merchants will be hard at work crafting their contingency plan and will be in touch shortly to let you know their next steps. Others will flounder if they depended largely on Google to handle the day to day and some may make the decision to close. We hope that publishers heed this change as a warning that our industry is ever-evolving and will work to create their own disaster recovery plan to ensure their business continues to drive revenue. If you are in search of entertainment or travel brands to boost your current site content, please reach out. We’re happy to assist you with fast application approvals and anything else you may need to get started.
Looking for advice and support as a merchant or publisher? Contact Kim Salvino on 443-252-7417 or email@example.com or Matt Midthun on 763-688-4737 or firstname.lastname@example.org. We’re happy to help.
Award-Winning Affiliate Marketing Manager to Lead Publisher Development at Top Travel, Lifestyle & Entertainment Performance Marketing Agency
Las Vegas, NV - June 12, 2012 — Chateau 20, the leading performance-marketing agency serving travel, lifestyle and entertainment brands, announces Kim Salvino as its new Director, Publisher Development. Ms. Salvino brings over seven years performance marketing industry experience and an award-winning resume to the specialty agency.
"Kim brings amazing energy, top-notch ethics and broad experience to the team. She builds strong partnerships—which is critical for performance marketing success,” said Chateau 20 CEO, Karen White. “We’re thrilled to have her join the team.”
Chateau 20 serves as performance-marketing agency for such prominent brands as Caesars Entertainment (NYSE: CZR), Couples Resorts, and Ganz, creator of Webkinz World.
"The opportunity to develop partner relationships for and with the amazing client list at Chateau 20 is truly exciting,” said Ms. Salvino. “I’ve witnessed the agency’s growth and consider Karen’s abilities to grow client revenue impressive. Chateau 20 is setting a new standard of service and I’m eager to start contributing.”
Prior to joining Chateau 20, Ms. Salvino was Head of Publishers at buy.at US. She also held the position of buy.at US’s Head of Account Management. In January 2012, Ms. Salvino was recognized with an Affiliate Summit Pinnacle Award for Affiliate Manager of the Year.
"One of many reasons I’m looking forward to working with the team, clients and partners at Chateau 20 is the focus on quality. From strategy and planning to communication and results, the agency is dedicated to developing custom solutions and building genuine, trusted relationships. The priorities at Chateau 20 perfectly align with my values and philosophy for doing business,” said Ms. Salvino.
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