What does this mean for merchants on GAN?

This largely depends on their overall affiliate marketing strategy. Those on multiple networks will look to migrate their existing GAN publisher base, while those that were exclusively utilizing GAN will look to reach out to new networks to open discussion. Whether you are looking to migrate your existing affiliate program to an existing network of choice or are looking to launch on a new network, we are well versed at handling program migration. Contact us to discuss ways we can make even the most complex migration an easy process for your brand.

 What does this mean for publishers on GAN?

Affiliate marketing is an important and valuable piece of a brand’s digital marketing strategy. A majority of merchants will be hard at work crafting their contingency plan and will be in touch shortly to let you know their next steps. Others will flounder if they depended largely on Google to handle the day to day and some may make the decision to close. We hope that publishers heed this change as a warning that our industry is ever-evolving and will work to create their own disaster recovery plan to ensure their business continues to drive revenue. If you are in search of entertainment or travel brands to boost your current site content, please reach out. We’re happy to assist you with fast application approvals and anything else you may need to get started.